Post by account_disabled on Nov 29, 2023 4:54:03 GMT -6
Traffic may decline during certain times of the year due to external factors such as seasonality. Before you start further investigating a traffic drop: Talk to your contact and ask if seasonality affects their business, or if there are general industry trends. For example, an aggregator site may experience a drop in application traffic after a busy period at the beginning of the year. Determine if app installs are actually down. If they don’t, then you probably don’t need to worry about a drop in traffic too much, it could be that Google and Apple’s algorithms are better tuned to the intent of the search term.
Step Identify the types of keywords experiencing a drop in traffic As with Phone Number List traditional search, identifying the types of keywords (branded and non-branded) and the individual keywords experiencing the largest declines in app store traffic will provide much-needed context and help determine the direction of investigation . For example: If a brand term has the largest drop in visits, this could indicate: A decrease in ad spend to build awareness of the brand's products Competitors are bidding on your brand terms App name The brand has changed and all previous brands cannot be cleared.
Traffic If non-branded terms are seeing the biggest drop in traffic, this could indicate: have negatively impacted user engagement signals, such as app crashes or app reviews have gotten worse than your competitors are doing better have optimized their app and or provided a better user experience (especially relevant if the majority of the app's traffic comes from a small set of keywords.
Step Identify the types of keywords experiencing a drop in traffic As with Phone Number List traditional search, identifying the types of keywords (branded and non-branded) and the individual keywords experiencing the largest declines in app store traffic will provide much-needed context and help determine the direction of investigation . For example: If a brand term has the largest drop in visits, this could indicate: A decrease in ad spend to build awareness of the brand's products Competitors are bidding on your brand terms App name The brand has changed and all previous brands cannot be cleared.
Traffic If non-branded terms are seeing the biggest drop in traffic, this could indicate: have negatively impacted user engagement signals, such as app crashes or app reviews have gotten worse than your competitors are doing better have optimized their app and or provided a better user experience (especially relevant if the majority of the app's traffic comes from a small set of keywords.