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Post by account_disabled on Dec 3, 2023 1:31:49 GMT -6
Personalization vs. privacy? 51% of consumers are willing to share their personal data in order to benefit from personalized services. Brands must therefore offer omnichannel, relevant, value-added experiences at the right time. Thus, three major trends emerge from this survey: #1 – Strong demands on connected experiences. As customer service response times decrease, 96% of respondents expect feedback within 24 hours of their complaint, while 90% want resolution within the same time frame. Furthermore, 71% of participants in this study expect the causes of their complaint to be reported directly and thus not have to repeat themselves. In this context, it seems Country Email List essential for brands to have a 360-degree view of their customers. #2 – Priority to omnichannel! Nearly 64% of those surveyed say that if they do their research online, they prefer to go to the store for major expenses such as electronics and household appliances. In fact, 50% of them require brands to advise them when they visit the store. #3 – Relevance: the winning card. 64% of respondents know their online activity is tracked , but want proactive product recommendations based on their purchase history. Additionally, 47% of consumers find voice search ads “cool/useful . ” “Long-term trust and loyalty are the holy grail of all marketers. Today's consumers are more connected than ever and expect personalized, instant interactions with brands. However, these same users are wary of how their data is used. It is therefore essential for marketing professionals to develop strategies allowing them to personalize their interactions while respecting the privacy of their customers.
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