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Post by account_disabled on Dec 9, 2023 1:05:30 GMT -6
Why do customer journeys require so much detail? Because, if done well, the experience is personalized for each prospect. If we know, for each prospect, what path they follow, what actions they take, where they advance, where they stop, where they get stuck, where they decide or where they abandon, we can design a personalized route for our prospects that guides them in their transit through the sales funnel. The detail in the customer journey allows timely monitoring of prospects to refine and optimize campaigns to achieve better results. This granularity allows us to detect errors and return to correct Digital Marketing Service them by changing the content, or the call to action, or the information that we are delivering to the client and also allows us to carry out tests in each phase of each type of prospect with different content or offers to measure its efficiency. To automate the customer journey, is a platform needed? Yeah. The platforms used for marketing automation have proliferated in recent years, there are platforms with different degrees of robustness and different prices, all of them allow the development of a customer journey strategy that can ensure that a stranger becomes a customer thanks to serving their needs and resolving their concerns in an automatic.
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