Post by account_disabled on Nov 24, 2023 22:19:12 GMT -6
Maison 123, the Etam group's women's ready-to-wear brand, welcomes the dematerialization of the “Maison 123” loyalty card in its customers' smartphone wallets. To set up this system, the brand used the solution from Captain Wallet, a young company specializing in marketing on mobile wallets. The solution connects C Level Executive List customers' mobile wallets to the brand's CRM.
Doubled turnover on the mobile wallet
The ready-to-wear brand Maison 123 doubles the turnover of its customers on the mobile wallet and boosts its overall turnover by +3%. For Maison 123, the objective is twofold. The aim is to increase participation in the loyalty program by digitizing the loyalty card on its customers' mobile phones and creating a new communication channel with its customers on their mobile.
These customers buy significantly more than those who have not integrated the card into their smartphone
The mobile wallet should make it possible to increase the frequency of purchase and the return on investment of the brand. At Maison 123, the mobile service was launched in April 2022. Customers have integrated the “Maison 123” loyalty card into their smartphones for loyalty cards on Apple iOS and Google Wallet on Android. Benefit, these customers buy significantly more than customers who have not integrated the card into their smartphone.
Maison 123 announces that the mobile wallet has boosted its overall turnover by +3%. The turnover per customer was multiplied by 2 for those who dematerialized their loyalty card in their mobile wallet. The purchasing frequency of wallet customers has almost doubled compared to non-wallet customers. New customers, that is to say new members of the loyalty program, who put the card in the wallet made on average 1 additional purchase compared to non-walleted customers.
Maison 123 is Etam’s ready-to-wear brand
Clear help to increase turnover according to Maison 123
“ The mobile wallet has clearly helped to boost our turnover ” reacts Marc-Antoine Fremeaux, CRM and customer knowledge manager at Maison 123. “ It’s a very powerful which allows us to effectively engage our loyal customers but also our new customers. We are indeed observing an increase in purchasing frequency among these two types of customers, ” he continues.
Doubled turnover on the mobile wallet
The ready-to-wear brand Maison 123 doubles the turnover of its customers on the mobile wallet and boosts its overall turnover by +3%. For Maison 123, the objective is twofold. The aim is to increase participation in the loyalty program by digitizing the loyalty card on its customers' mobile phones and creating a new communication channel with its customers on their mobile.
These customers buy significantly more than those who have not integrated the card into their smartphone
The mobile wallet should make it possible to increase the frequency of purchase and the return on investment of the brand. At Maison 123, the mobile service was launched in April 2022. Customers have integrated the “Maison 123” loyalty card into their smartphones for loyalty cards on Apple iOS and Google Wallet on Android. Benefit, these customers buy significantly more than customers who have not integrated the card into their smartphone.
Maison 123 announces that the mobile wallet has boosted its overall turnover by +3%. The turnover per customer was multiplied by 2 for those who dematerialized their loyalty card in their mobile wallet. The purchasing frequency of wallet customers has almost doubled compared to non-wallet customers. New customers, that is to say new members of the loyalty program, who put the card in the wallet made on average 1 additional purchase compared to non-walleted customers.
Maison 123 is Etam’s ready-to-wear brand
Clear help to increase turnover according to Maison 123
“ The mobile wallet has clearly helped to boost our turnover ” reacts Marc-Antoine Fremeaux, CRM and customer knowledge manager at Maison 123. “ It’s a very powerful which allows us to effectively engage our loyal customers but also our new customers. We are indeed observing an increase in purchasing frequency among these two types of customers, ” he continues.